CHI CHA SAN CHEN Builds U.S. Connections at 2026 USA Asian Culture and Food Expo
SAN MATEO, California, USA – September 1, 2026 – Taiwanese tea brand CHI CHA SAN CHEN successfully participated in the 2026 USA Asian Culture and Food Expo, held August 15–16 at the San Mateo County Event Center.
During the two-day expo, the brand introduced Bay Area consumers and food industry professionals to Taiwanese tea through product tastings, live brewing demonstrations and its interactive “Discover Taiwan Through Tea Aroma” experience.
The aroma challenge featured six award-winning Taiwanese teas and invited attendees to explore their distinctive floral, creamy and roasted notes before identifying a selected tea using only their sense of smell. The activity offered an engaging way to experience the depth of Taiwanese tea culture beyond the finished drink.
CHI CHA SAN CHEN also served a selection of signature beverages, including Bubble Milk Tea, Green Tea and Mango Osmanthus Oolong Tea. All of our drinks received positive feedback during the expo.
Beyond consumer engagement, the brand connected with food industry professionals and prospective franchise partners to discuss its U.S. development plans and potential partnership opportunities.
“The expo gave us a valuable opportunity to share Taiwanese tea culture with Bay Area consumers while building meaningful connections with potential partners in the U.S. market,” said Chloe, Business Development Director.
About CHI CHA SAN CHEN
CHI CHA SAN CHEN positions itself as the “fine boutique of the tea-drink world.” From a single tea leaf to a finished cup, the brand insists on professional tea-making expertise and artisan-level attention to detail, pairing serene, artistic store spaces with warm, authentic Taiwanese hospitality. Its product portfolio spans Pure Teas, Signature Milk Teas, Fresh Fruit Teas, and Tea Master’s Picks, anchored by the internationally awarded Green Tea and its signature Bubble Milk Tea.
Franchise Opportunities with CHI CHA SAN CHEN
CHI CHA SAN CHEN is actively seeking master franchise partners across the United States. Backed by a comprehensive global support system, distinct competitive advantages, and proven strategic partnership models, the brand offers business owners and entrepreneurs a compelling opportunity to elevate their business portfolios.
To explore this opportunity, interested parties are encouraged to submit an inquiry through our official partnership form at https://www.chichasanchen.com/en/affiliate/52/. A dedicated representative will then follow up personally to discuss the details.
Website: www.chichasanchen.com/en
Instagram: @chichasanchen.us.official
LinkedIn: CHI CHA SAN CHEN
Media Contact
Company Name: CHI CHA SAN CHEN
Contact Person: Chloe Chang
Email: Send Email
City: Taichung City
Country: Taiwan
Website: www.chichasanchen.com/en
